Onboarding, People Development

Public Health Wales

ONBOARDING, PEOPLE DEVELOPMENT

Public Health Wales

Overview.

We told the stories of 3 Public Health Wales employees, who recounted their experiences of a new important appraisal process.

What.

A series of short films for over 1,700 staff at Public Health Wales, who protect and improve health and wellbeing, and minimise health inequalities for people in Wales.

Results.

The films communicated with subtlety what the target audience should know, feel and do in relation to the internal transformation.

Approach.

We used professional actors to dramatise the employee stories, filming on-location in Swansea, Wales.

Overview.

We told the stories of 3 Public Health Wales employees, who recounted their experiences of a new important appraisal process.

What.

A series of short films for over 1,700 staff at Public Health Wales, who protect and improve health and wellbeing, and minimise health inequalities for people in Wales.

Results.

The films communicated with subtlety what the target audience should know, feel and do in relation to the internal transformation.

Approach.

We used professional actors to dramatise the employee stories, filming on-location in Swansea, Wales.

01

Bringing a Story to Life

Authenticity and credibility was absolutely key to the effectiveness of the films we produced for Public Health Wales.

This started by finding the right actors for the roles. Casting for this project was challenging; we needed great actors who also had PERFECT Welsh accents. We never dodge a challenge, so we pulled out all the stops.

With a full suite of cast and crew, we selected 3 locations in Swansea to provide the perfect backdrop. Of course, these also had to be authentic and credible – so we spent 2 days filming on location in a screening lab, a microbiology lab and a health centre. A week of post-production later, our films were ready for distribution across Wales.

Invest in your people